Highly regulated sector test stack

Even in highly regulated categories, such as healthcare, experimentation is still possible within certain constraints. Here are some experiments to try.

Net Promoter Score

How likely is it that you would recommend this product to a friend or colleague?

The 'Sean Ellis' Test

How disappointed would you be if you could no longer use our product?

Ethnographic Gold

Stalking people. But in a good way. Observe and interact with people in their workplace.


Illustrate sequences to visualise an interactive experience.

Sales Force Feedback

Find unmet jobs, pains and gains using feedback from your sales force.

Validation Survey

Closed-ended questionnaire to a sample of customers about a specific topic.

Partner Interview

Similar to customer interviews but you're talking to key partners and discussing the activities you cannot or don't want to do in-house.

Explainer Video

Short video, explain your business/service in a simple, engaging way.

Customer Support Analysis

Use data from customer support to uncover unmet jobs, pains and gains.


Make a mock up brochure of your value proposition


A sale made before an item is available for purchase.

Data Sheet

A one page sheet with the specifications of your value proposition. Just pure data about the product.