Analyse Discussion Forms

Evidence Strength*:

3 Time/Cost:

1 skills Required:

Research, Data Analysis

Go into online discussion forums to uncover unmet needs that may relate to your idea.

Quick how-to guide:

List the discussion forums you want to analyse.
Define the questions you want answered. Evidence of customer jobs not being solved; pains; gains and if customers are creating their own work-around solutions.
Go into forums, search for phrases around the above.
Take screenshots and export your results.
Update your value proposition canvas based on your findings.
Contact the forum posters in DM's and try to speak to them directly.

*Evidence Strength is the expected value of evidence the experiment will obtain. Measure this against the time/cost estimation to decide which experiments to undertake. Rating is between 1-5 and this is a rough estimate. Your business situation and market is unique. For more help or advice get in touch.