Boomerang

Evidence Strength*:

3 Time/Cost:

2 skills Required:

Product Design, User Experience Design, Research, Marketing

Carry out a customer test on a competitor's product to find unmet needs.

Quick how-to guide:

Find a competitor product to test.
Create a script for customer testing.
Carry out tests as you observe, on the competitor product/service. Record the session.
Review findings. What tasks frustrated or hindered your testers?
Create a value proposition for the competing product, use the info for your upcoming experiments.

*Evidence Strength is the expected value of evidence the experiment will obtain. Measure this against the time/cost estimation to decide which experiments to undertake. Rating is between 1-5 and this is a rough estimate. Your business situation and market is unique. For more help or advice get in touch.