Card Sorting

Evidence Strength*:

2 Time/Cost:

1 skills Required:

Research, User Experience, Marketing

Use cards to get insights into customer jobs, pains, gains and help you structure an existing service.

Quick how-to guide:

Gather a group of existing customers of your product/service.
Pre-prepare your cards of jobs, pains & gains.
Allow the customers to sort them under appropriate categories.
Analyse any themes you've found.
Use the findings to update any value proposition or for future experiments; or even for a project around content / architecture of a service.

*Evidence Strength is the expected value of evidence the experiment will obtain. Measure this against the time/cost estimation to decide which experiments to undertake. Rating is between 1-5 and this is a rough estimate. Your business situation and market is unique. For more help or advice get in touch.