Discovery Survey

Evidence Strength*:




skills Required: 


An open-ended questionnaire to gather information from a sample group of users.
Quick how-to guide:
  1. Define goal for the survey and find your target audience.
  2. Create survey and send to audience. (Expect a 10% response rate and calculate total audience amount accordingly).
  3. Use affinity sorting, word clouds or similar to cluster findings.
  4. Dot vote on themes to help decide what to explore in next round of experiments.
need a team to help?

*Evidence Strength is the expected value of evidence the experiment will obtain. Measure this against the time/cost estimation to decide which experiments to undertake. Rating is between 1-5 and this is a rough estimate. Your business situation and market is unique. For more help or advice get in touch.