Ethnographic Gold

Evidence Strength*:




skills Required: 


Stalking people. But in a good way. Observe and interact with people in their workplace.
Quick how-to guide:
  1. Gather your team, or work individually.
  2. Ask permission to accompany a person on their 'typical day' or days plural.
  3. Observe and interact with your subject. Unlike "day in the life" experiment where no interaction with the subject is suggested.
  4. Gather your notes; compare with the team.
  5. Update your value proposition canvas, or similar, for future experiments.
need a team to help?

*Evidence Strength is the expected value of evidence the experiment will obtain. Measure this against the time/cost estimation to decide which experiments to undertake. Rating is between 1-5 and this is a rough estimate. Your business situation and market is unique. For more help or advice get in touch.