Feature Stub

Evidence Strength*:




skills Required: 

Development, User Experience, Service Design, Product Design

Micro test an upcoming feature to quickly decide desirability.
Quick how-to guide:
  1. Focus on a product/service that has active users.
  2. Decide where you will place your feature stub.
  3. Style the stub like the rest of the product.
  4. Integrate analytics and tracking (remember a 'learn more' destination).
  5. Monitor the stub closely. By the hour.
  6. Calculate conversion rates.
need a team to help?

*Evidence Strength is the expected value of evidence the experiment will obtain. Measure this against the time/cost estimation to decide which experiments to undertake. Rating is between 1-5 and this is a rough estimate. Your business situation and market is unique. For more help or advice get in touch.