Feature Stub

Evidence Strength*:

4 Time/Cost:

1 skills Required:

Development, User Experience, Service Design, Product Design

Micro test an upcoming feature to quickly decide desirability.

Quick how-to guide:

Focus on a product/service that has active users.
Decide where you will place your feature stub.
Style the stub like the rest of the product.
Integrate analytics and tracking (remember a 'learn more' destination).
Monitor the stub closely. By the hour.
Calculate conversion rates.

need a team to help?

*Evidence Strength is the expected value of evidence the experiment will obtain. Measure this against the time/cost estimation to decide which experiments to undertake. Rating is between 1-5 and this is a rough estimate. Your business situation and market is unique. For more help or advice get in touch.