Link Tracking

Evidence Strength*:

3


Time/Cost: 

2


skills Required: 

Development, Data Analysis, User Experience, Service Design

Use a unique, trackable hyperlink to gain more information and test customer actions.
Quick how-to guide:
  1. Decide on the Call To Action for your link.
  2. Integrate analytics to track views and clicks.
  3. Create the destination the customer will arrive at on clicking the link.
  4. Run for a fixed period of time. Ideally at least a week.
  5. Calculate conversion rates and behaviour at the destination.
need a team to help?

*Evidence Strength is the expected value of evidence the experiment will obtain. Measure this against the time/cost estimation to decide which experiments to undertake. Rating is between 1-5 and this is a rough estimate. Your business situation and market is unique. For more help or advice get in touch.