Referral Program

Evidence Strength*:

4 Time/Cost:

4 skills Required:

Product Design, Service Design, Marketing

Promote your service to new customers using referrals, word of mouth or digital codes.

Quick how-to guide:

Define your conversion goal.
Find the 'advocates' you'll use for referral codes.
Create codes + integrate with analytics.
Send codes to advocates and run for at least 2-3 weeks.
Analyse share rate; friend click through rate; friend conversion rate.
Use learnings to refine a potential referral program.

*Evidence Strength is the expected value of evidence the experiment will obtain. Measure this against the time/cost estimation to decide which experiments to undertake. Rating is between 1-5 and this is a rough estimate. Your business situation and market is unique. For more help or advice get in touch.