Social Media Campaign

Evidence Strength*:




skills Required: 

Product Design, Marketing

Publish social media messages over a specific time period.
Quick how-to guide:
  1. Define your social media campaign goal.
  2. Decide social media platforms (be smart - use data - where is your desired audience?).
  3. Create your content and calendar schedule.
  4. Post content.
  5. Monitor any response; engage with people who comment.
  6. Analyse the best performing posts; what drives shares; what creates most comments; what drives conversions.

Over a long term period this mechanism can be used for acquiring new customers, increasing brand loyalty, sales etc. However social media campaigns (with shorter timeboxed duration) can also help with new idea validation.

need a team to help?

*Evidence Strength is the expected value of evidence the experiment will obtain. Measure this against the time/cost estimation to decide which experiments to undertake. Rating is between 1-5 and this is a rough estimate. Your business situation and market is unique. For more help or advice get in touch.