Over a long term period this mechanism can be used for acquiring new customers, increasing brand loyalty, sales etc. However social media campaigns (with shorter timeboxed duration) can also help with new idea validation.
*Evidence Strength is the expected value of evidence the experiment will obtain. Measure this against the time/cost estimation to decide which experiments to undertake. Rating is between 1-5 and this is a rough estimate. Your business situation and market is unique. For more help or advice get in touch.