Speed Boat

Evidence Strength*:

3 Time/Cost:

1 skills Required:

Product Design, Service Design, User Experience Design, Development

A game to find out from customers what is holding back progress.

Quick how-to guide:

Gather a group of your existing product/service customers.
Draw a speedboat on a wall, have post-it notes ready.
Let each customer write "anchors", 1 per post-it note. An anchor is feedback points on what is slowing down the boat.
The position of the post-it note under the boat should reflect how much the problem "weighs down" the boat.
Assign a severity level to each anchor.
Use all learnings as the basis for further experiments or product backlog.

*Evidence Strength is the expected value of evidence the experiment will obtain. Measure this against the time/cost estimation to decide which experiments to undertake. Rating is between 1-5 and this is a rough estimate. Your business situation and market is unique. For more help or advice get in touch.