Evidence Strength*:




skills Required: 

User Experience Design, Product Design, Service Design

Illustrate sequences to visualise an interactive experience.
Quick how-to guide:
  1. Organise your team and bring in your relevant stakeholders.
  2. Decide the customer segment and overall value proposition or opportunity space.
  3. Team members brainstorm 6-12 alternative value propositions.
  4. Sketch out storyboards of the customer experience for each value proposition.
  5. Note take pains / gains at each step of the customer experience.
  6. Tidy up sketches into a tight illustration for each stage.
  7. Use the final sketches to update your main value proposition; or create new; or for customer interviews.
need a team to help?

*Evidence Strength is the expected value of evidence the experiment will obtain. Measure this against the time/cost estimation to decide which experiments to undertake. Rating is between 1-5 and this is a rough estimate. Your business situation and market is unique. For more help or advice get in touch.