Storyboard

Evidence Strength*:

2 Time/Cost:

1 skills Required:

User Experience Design, Product Design, Service Design

Illustrate sequences to visualise an interactive experience.

Quick how-to guide:

Organise your team and bring in your relevant stakeholders.
Decide the customer segment and overall value proposition or opportunity space.
Team members brainstorm 6-12 alternative value propositions.
Sketch out storyboards of the customer experience for each value proposition.
Note take pains / gains at each step of the customer experience.
Tidy up sketches into a tight illustration for each stage.
Use the final sketches to update your main value proposition; or create new; or for customer interviews.

*Evidence Strength is the expected value of evidence the experiment will obtain. Measure this against the time/cost estimation to decide which experiments to undertake. Rating is between 1-5 and this is a rough estimate. Your business situation and market is unique. For more help or advice get in touch.