Web Traffic Analysis

Evidence Strength*:

1 Time/Cost:

2 skills Required:

Development, Data Analysis, Research

Analyse data to look for customer behavior patterns.

Quick how-to guide:

Decide a focus area e.g increase sign-ups, downloads or purchases.
Timebox your analysis.
Use analytics to map out the flow.
Find out the biggest drop-off points in the flow.
Decide on new experiments to improve the above performance.

need a team to help?

*Evidence Strength is the expected value of evidence the experiment will obtain. Measure this against the time/cost estimation to decide which experiments to undertake. Rating is between 1-5 and this is a rough estimate. Your business situation and market is unique. For more help or advice get in touch.