Make sure your next business idea is a success. Use experiments.

Got an idea for an online business? Are you managing a digital or innovation project? Use experiments to ensure success before you invest too much time or money.

CHECK OUT THE EXPERIMENT STACKS

Perfect for start-up founders, innovation managers, product and project managers.

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What our users say

"Using these experiments helped us test a business idea we had, before going all-in with investment. I'm grateful we did..."

David S

Founder

"Our product team uses experiments to quickly validate our projects. We choose the easiest validation tools that return the best evidence."

Sara P

Product Manager

"A great resource! Thanks for curating all these tactics. Keep up the good work!"

Johan F

Innovation Manager

Increase the chances of your project being a success by over 90%.

Try teststack experiments

Find the stack you need

Is your idea a Business-to-Business Software idea? Simply browse that particular experiment stack and find some experiments.

Carry out a simple teststack experiment

Carry out experiments

Run as many experiments as your time and budget will allow. The more you validate the more chance you'll end up with a successful service on the market.

Teststacks to validate your idea

Get product/market fit

Your goal is to reach product/market fit. This means being in a good market with a product that can satisfy that market.