If your idea is a business to business service then click here to see the experiments you can use to test and validate it.

Got a business to business software idea? Click here to see the experiments you can use to validate it.

If your idea is business to business hardware then click here to see the experiments you can use to validate it.

This pack of experiments will help when testing ideas within business to consumer hardware.

This pack of experiments will help when testing ideas of a business to consumer service nature

This pack of experiments will help when testing ideas within Business to Consumer Software.

Even in highly regulated categories, such as healthcare, experimentation is still possible within certain constraints. Here are some experiments to try.

Use the experiments in this stack to judge if you are generally on the right track with your idea.

These experiments help B2B2C companies to negotiate with their B2B partners.

When you want to validate the direction of your idea, get confirmation and strong evidence that you are building something with a good chance of success.