B2C Service test stack

This pack of experiments will help when testing ideas of a business to consumer service nature

Email Campaign

Email messages sent to customers over a specific time period.

Search Trend Analysis

Use search data to perform your own market research, investigate particular interactions and more.

Online Advert

Use online adverts to display your value proposition to a niche user segment, plus a simple call to action, over a specific time period.

Simple Landing Page

Simple web page clearly illustrating your value proposition with a clear call to action.


Create a customer experience manually. Use people instead of tech.


A sale made before an item is available for purchase.

Customer Interview

Creating successful customer or user interviews is a critical skill.