Email Campaign

Evidence Strength*:




skills Required: 

Product Design, Marketing

Email messages sent to customers over a specific time period.
Quick how-to guide:
  1. Define the goal of the email campaign
  2. Create a drip-series
  3. Send test emails (double check copy and images)
  4. Run your campaign, be aware of the customers who reply
  5. Analyse: what emails performed best? What content drives the most opens? What content drives most clicks? 
need a team to help?

*Evidence Strength is the expected value of evidence the experiment will obtain. Measure this against the time/cost estimation to decide which experiments to undertake. Rating is between 1-5 and this is a rough estimate. Your business situation and market is unique. For more help or advice get in touch.