Customer Interview

Evidence Strength*:




skills Required: 


Creating successful customer or user interviews is a critical skill.
Quick how-to guide:
  1. Write a script to learn about jobs, pains and gains; willingness to buy; unmet needs; alternative solutions etc.
  2. Find interview subjects and book times.
  3. Take notes during interview.
  4. Affinity sort all findings after.
  5. Perform a ranking analysis.
  6. Update your value proposition canvas and go forward to next experiment.
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*Evidence Strength is the expected value of evidence the experiment will obtain. Measure this against the time/cost estimation to decide which experiments to undertake. Rating is between 1-5 and this is a rough estimate. Your business situation and market is unique. For more help or advice get in touch.