B2C Software test stack

This pack of experiments will help when testing ideas within Business to Consumer Software.

Mock Sale

Present a sale of your product, without processing any payments.

Wizard of Oz

Use people instead of just tech to deliver value manually. A staged experience hidden from sight to the customer.

Email Campaign

Email messages sent to customers over a specific time period.

Online Advert

Use online adverts to display your value proposition to a niche user segment, plus a simple call to action, over a specific time period.

Simple Landing Page

Simple web page clearly illustrating your value proposition with a clear call to action.

Clickable Prototype

To rapidly test the concept of your idea/service quickly consider a clickable prototype.

Customer Interview

Creating successful customer or user interviews is a critical skill.