Mock Sale

Evidence Strength*:




skills Required: 

Product Design, Sales, Finance

Present a sale of your product, without processing any payments.
Quick how-to guide:

Use a mock sale to determine different price points for your product or service. This can be used in "offline" or IRL retail, but our focus is online services.

  1. Create a simple, polished landing page.
  2. Insert the price options.
  3. Code so a click of the price button triggers a "Coming Soon" or "We're not ready" prompt and activate a pop-up email signup form.
  4. Drive traffic to the page.
  5. Analyse: How many clicks; how many viewed price options; sign-ups; conversions based on traffic source.
  6. Use findings to refine price options.
need a team to help?

*Evidence Strength is the expected value of evidence the experiment will obtain. Measure this against the time/cost estimation to decide which experiments to undertake. Rating is between 1-5 and this is a rough estimate. Your business situation and market is unique. For more help or advice get in touch.