Stakeholder interviews help you get buy-in from key players inside an organisation.
Use customer ethnography and understand pains and gains. Often more effective than other interview research.
Stalking people. But in a good way. Observe and interact with people in their workplace.
Illustrate sequences to visualise an interactive experience.
Make a physical box to help your team visualise the key benefits and features of your service.
A game to find out from customers what is holding back progress.
Use cards to get insights into customer jobs, pains, gains and help you structure an existing service.
Carry out a customer test on a competitor's product to find unmet needs.
Use a unique, trackable hyperlink to gain more information and test customer actions.
Micro test an upcoming feature to quickly decide desirability.
Find unmet jobs, pains and gains using feedback from your sales force.
An open-ended questionnaire to gather information from a sample group of users.
Analyse data to look for customer behavior patterns.
Promote your service to new customers using referrals, word of mouth or digital codes.
Publish social media messages over a specific time period.
Email messages sent to customers over a specific time period.
Use search data to perform your own market research, investigate particular interactions and more.
Similar to customer interviews but you're talking to key partners and discussing the activities you cannot or don't want to do in-house.
Gather 15-20 potential customers, let them use "pretend currency" to inform you what features they would like.
Use online adverts to display your value proposition to a niche user segment, plus a simple call to action, over a specific time period.
Short video, explain your business/service in a simple, engaging way.
Go into online discussion forums to uncover unmet needs that may relate to your idea.
Use data from customer support to uncover unmet jobs, pains and gains.
Make a mock up brochure of your value proposition
Creating successful customer or user interviews is a critical skill.
Sketch an interface on paper to get quick reactions to a customer interaction.
Rapidly prototype using a 3D model.
A one page sheet with the specifications of your value proposition. Just pure data about the product.