Buy a feature

Evidence Strength*:

2 Time/Cost:

1 skills Required:

Product Design, Research, Finance

Gather 15-20 potential customers, let them use "pretend currency" to inform you what features they would like.

Quick how-to guide:

This experiment should help you prioritise features and assess customer jobs, pains and gains.

Recruit a group of target customers.
Set up a room with play money, notes and paper.
Share a list of 15-30 features available (hypothetical) and give them play money as budget.
Each person allocates their cash to the features they want.
Analyse which features received the most play money.

need a team to help?

*Evidence Strength is the expected value of evidence the experiment will obtain. Measure this against the time/cost estimation to decide which experiments to undertake. Rating is between 1-5 and this is a rough estimate. Your business situation and market is unique. For more help or advice get in touch.