Buy a feature

Evidence Strength*:




skills Required: 

Product Design, Research, Finance

Gather 15-20 potential customers, let them use "pretend currency" to inform you what features they would like.
Quick how-to guide:

This experiment should help you prioritise features and assess customer jobs, pains and gains.

  1. Recruit a group of target customers.
  2. Set up a room with play money, notes and paper.
  3. Share a list of 15-30 features available (hypothetical) and give them play money as budget.
  4. Each person allocates their cash to the features they want.
  5. Analyse which features received the most play money.
need a team to help?

*Evidence Strength is the expected value of evidence the experiment will obtain. Measure this against the time/cost estimation to decide which experiments to undertake. Rating is between 1-5 and this is a rough estimate. Your business situation and market is unique. For more help or advice get in touch.