Explainer Video

Evidence Strength*:




skills Required: 

Product Design, Developer, Producer

Short video, explain your business/service in a simple, engaging way.
Quick how-to guide:
  1. Write a script (use your value proposition).
  2. Create the explainer video. Include clear CTA at the end.
  3. Upload to social media, email or landing page. Or all, and any more touchpoints you can.
  4. Check all analytics tracking is in place.
  5. Drive traffic to the video.
  6. Engage with any comments that are written anywhere.
  7. Analyse the views; shares; CTR.
need a team to help?

*Evidence Strength is the expected value of evidence the experiment will obtain. Measure this against the time/cost estimation to decide which experiments to undertake. Rating is between 1-5 and this is a rough estimate. Your business situation and market is unique. For more help or advice get in touch.