Sales Force Feedback

Evidence Strength*:

3 Time/Cost:

2 skills Required:

Research, Data Analysis

Find unmet jobs, pains and gains using feedback from your sales force.

Quick how-to guide:

Prepare the questions you'd like the sales force to answer. Are they addressing major customer pains? Are you creating customer gains?
Discuss these questions with key sales force personnel.
Ask personnel to provide evidence to support (or not) their sales answers.
Use learnings to update any value proposition work, and for preparation for further experiments.

*Evidence Strength is the expected value of evidence the experiment will obtain. Measure this against the time/cost estimation to decide which experiments to undertake. Rating is between 1-5 and this is a rough estimate. Your business situation and market is unique. For more help or advice get in touch.