Evidence Strength*:




skills Required: 

Design, Marketing, Research

Make a mock up brochure of your value proposition
Quick how-to guide:
  1. Design a mini brochure using copy and content based on your value proposition.
  2. Create a plan on where you'll find target customers.
  3. Show the brochure to customers, interview them simultaneously.
  4. Update your value proposition with any findings and go forward to more hi-def experiments.
need a team to help?

*Evidence Strength is the expected value of evidence the experiment will obtain. Measure this against the time/cost estimation to decide which experiments to undertake. Rating is between 1-5 and this is a rough estimate. Your business situation and market is unique. For more help or advice get in touch.