Product Box

Evidence Strength*:

2 Time/Cost:

1 skills Required:

Product Design, Research

Make a physical box to help your team visualise the key benefits and features of your service.

Quick how-to guide:

Gather a group of your potential customers.
Set the stage. Tell the group the area or opportunity space you're exploring.
Using boxes, tape and supplies allow small teams to create a box for a product idea!
The box should include features, benefits, marketing messaging etc sketched on the surfaces.
Each team should "pitch" their box to the entire group as a sales pitch.
Summarise with the team.
Use learnings to update any value proposition canvas and/or to prepare future experiments.

*Evidence Strength is the expected value of evidence the experiment will obtain. Measure this against the time/cost estimation to decide which experiments to undertake. Rating is between 1-5 and this is a rough estimate. Your business situation and market is unique. For more help or advice get in touch.