Day in the life

Evidence Strength*:




skills Required: 


Use customer ethnography and understand pains and gains. Often more effective than other interview research.
Quick how-to guide:
  1. Prepare your team on where and what you plan to observe.
  2. Get consent from the people you'll be stalking :) 
  3. Observe your subject. Use a worksheet covering activity, pains, gains and notes.
  4. Do not interact with the subject.
  5. Gather your team; sort your notes.
  6. Update your value proposition canvas (or similar) to help further experiments.
need a team to help?

*Evidence Strength is the expected value of evidence the experiment will obtain. Measure this against the time/cost estimation to decide which experiments to undertake. Rating is between 1-5 and this is a rough estimate. Your business situation and market is unique. For more help or advice get in touch.