Day in the life

Evidence Strength*:

3 Time/Cost:

3 skills Required:

Research

Use customer ethnography and understand pains and gains. Often more effective than other interview research.

Quick how-to guide:

Prepare your team on where and what you plan to observe.
Get consent from the people you'll be stalking :)
Observe your subject. Use a worksheet covering activity, pains, gains and notes.
Do not interact with the subject.
Gather your team; sort your notes.
Update your value proposition canvas (or similar) to help further experiments.

*Evidence Strength is the expected value of evidence the experiment will obtain. Measure this against the time/cost estimation to decide which experiments to undertake. Rating is between 1-5 and this is a rough estimate. Your business situation and market is unique. For more help or advice get in touch.